Just when you thought online shopping was already convenient, Google has launched their latest major marketing initiative – Google Shopping. This service is new to New Zealand (despite being founded by a Kiwi) and has already presented many benefits to those who are using it.
If you want to see this facility firsthand, search for something you personally buy and see what comes up. You will likely see a sponsored product placement, either on the right-hand side or above the search results. Not only will this click through to the products page on your website, but it also includes a photo, title, price and store name. The benefit of these adverts is to promote your products, boost traffic to your website and find better-qualified leads.
The consensus at Weka Online is that this is a very smart move by Google and we’d be happy to talk it through with any of our clients. It’s also another reminder to make sure you have great imagery for your products and to keep product titles short, sharp and to the point.
Expect to see more product placements popping up in your searching this year!