Social Media Marketing
Mass-market your business through social media engagement in a seamless way. Boost your brand awareness via social media with Weka Online.
What is Facebook and how do we market on Facebook?
A social media platform is a website where people can log in and chat/interact with friends, family, etc. and Facebook is the largest social network on the Internet. Over 2.3 million New Zealanders access Facebook every day.
Businesses are given the opportunity to market on Facebook by placing a small image with a few lines of text on the right-hand side of Facebook, or as part of their main “Feed” (the stories, messages or posts that come up on their wall). Where your ad is displayed is dependent upon the device (i.e. tablet, desktop or phone) on which it is displaying and this is also able to be customised.
Facebook allows advertisers to choose their audience, including the gender, age and interests. Facebook targeted advertising is a very effective form of advertising, selectively attracting people who are likely to be interested in your products and services.
A Facebook competition involves creating a custom Facebook page, enticing a Facebook user to submit their basic details in exchange for a competition entry. A standard entry includes the member’s full name and their actual email address.
Why do we need to be on Facebook?
Facebook globally now has over 1 billion users and over half of New Zealanders are on Facebook. Not having a presence on Facebook today is the same as not being in the Yellow Pages 20 years ago.
If your business is dependent on growing your customer database, you need Facebook. Facebook will help you grow your database and at the same time give you an effective form of communicating updates to and engaging your audience. An update will include a new product or service announcement, changes to your existing products or services, and general news information.
How will Facebook help my business grow?
Building a Facebook fan base gives you the ability to mass-market your products and services cost-effectively. Facebook gives you the ability to post relevant information, images and videos to your customers and fans of your company, products or services. If you want your customers to know about a product launch, a new service or an update to your business, Facebook makes it easy and simple with just one post. A Facebook competition will help increase your Facebook fan base and your email database list. An increase in your prospect database will help increase the chance of signing up more customers.
What are the steps involved in setting up a Facebook page and marketing?
| # | Steps | Timeframe |
|---|---|---|
| 1 | Weka Online will develop the appropriate images including: cover photo and profile image. | 1 Week |
| 2 | Weka Online will complete all necessary fields in setting up a Facebook page including the About section, Company Info and Open Hours | 3 Days |
| 3 | Weka Online will set up the initial posts for marketing promotion. | 3 days |
What are the steps involved in setting up a Facebook competition?
| # | Steps | Timeframe |
|---|---|---|
| 1 | Weka Online will set up a secure competition app using Weka Online’s system. | 1 Week |
| 2 | Weka Online will discuss with the client about the competition and the prize for the competition. | 1 Day |
| 3 | During the course of the competition, Weka Online will monitor the competition and change the advertising to optimise the competition. . |
3 Months |
What do you need from me?
- Company contact information
- Product or service information
- Branding information
- A prize if you are doing a competition
- Staff available for training on how to maintain the social media platforms
- Input into a social marketing strategy to determine who provides content, i.e. content copy, images and videos
What other social media platforms do you recommend?
We recommend launching social media pages on the following platforms:
- Google+
- Snapchat
We have experts on our team who understand each platform; however, if you are not on any platforms, let’s start with Facebook.
Contact Details
P: 09 973 5951
A: A2/72 Apollo Drive, Albany, Auckland