Paid Visual Display Advertising is similar to Paid Search Marketing. It means you have the ability to display visual advertisements throughout the web, targeting relevant potential customers.
Remarketing is the method of adding code to your website, giving you the ability to target the visitor with your visual advertisements throughout the web. Remarketing can work really well with an email marketing campaign, social media campaign or even a telemarketing campaign.
Visual display advertising is a very powerful marketing tool and can complement a number of marketing activities. Our belief is that it takes a number of interactions to gain the trust of a potential customer.
Visual display advertising will help put your brand in front of your customers, potentially with a powerful call-to-action.
An example of how to effectively use visual marketing is: On Friday you send out an email marketing campaign to your list with a limited time offer. When the person clicks on the link, the code inside your website tags the customer.
When the customer starts browsing websites online, eventually your visual advertisement pops ups, reminding the customer to take up on this limited time offer. This chain of marketing has created 3 – 4 customer interactions.
|1||A Weka Online account manager will discuss with you a marketing strategy, part of this strategy will include planning out a visual advertising campaign.|
|2||The account manager will organise with you the required content needed to create the advertisements.|
|3||Weka Online will create a number of landing pages and call-to-actions to go with the advertisements.|
|4||The customer will sign off the landing pages, agree upon a budget, and targeting details, and time length of campaigns.|
Note: This is an ongoing process and will require a long-term marketing strategy.
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