Email Marketing is the process of keeping in contact with your customers and potential customers on a regular basis via well-written emails.
An email marketing system enables you the ability to send emails using a well-developed email template and dynamic variables. A dynamic variable gives you the option of adding in your customers’ individual information, giving the email a personal touch. An example of a dynamic variable is the customer’s first name, giving you the ability to write Hello [first name], to each customer with only one email.
Email tracking will give you an insight into how the customer responded to your email, such as:
Communicating with your customers on a regular basis is important; it shows that you care about them. As a business owner, you lead a very busy life and you need the most effective form of communication to communicate with your customers on a regular basis.
Email marketing gives you the ability to write unique, important emails to your customers in the most effective way possible.
Selling to an existing customer base is more cost-effective compared to marketing to potential customers. Statistics show that it is seven times easier to harvest those low hanging fruits – the customers and people you have already!
If you are not keeping in regular contact with your customers, you need to ask yourself, ‘Are my competitors?’
|1||A Weka Online consultant will sit down with you and plan out an effective email template.||1 Week|
|2||Weka Online will install a copy of our email marketing system on our server.||3 Days|
|3||Weka Online will test the email template on all major email software & apps to ensure the template works.||3 days|
|4||A Weka Online consultant will provide one-on-one training on how to write an effective email and how to use the Weka Online email marketing system.||1 Day|
P: 09 973 5951
A: B2 396 Rosedale Road, Albany, Auckland